In the backlash mothers, teenagers and even celebrities stepped up to the plate to speak against the brand, sparking movements like Fitch the Homeless as a way to retaliate against a label that only seemed to want to dress the beautiful, thin and popular teens of America. But now, they're making the tactical move from highly exclusionary practices to plus-sized clothing. "I'm elated to see that good does win out if you are willing to fight for it. Thank you to everyone who lent their voices and their stories to this movement," O'Keefe said. Only time will tell if these changes will make any difference in the public's perception of the clothing brand.
Should designers have to change their lines to fit everyone and does it make a difference when it's a luxury name or a teen-focused label?