While the brand might love the two actors for their beauty and edgy representation of the brand, it seems they’re fans of their work as well. “To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality,” Wainwright said. David Neville, another Managing Partner at Rag & Bone agrees. “We established a strong relationship with Michael on our FW 13 campaign—he absolutely gets our brand and looks amazing in the clothes. He’s a very talented guy with a lot of artistic integrity.”
The campaign will run this fall in select international editions of Vogue and GQ, as well as in issues of WSJ Magazine, Vanity Fair, Interview, Lui and Gentlewoman amongst others.