“To have NuMe’s first film premiere at the world’s largest gathering of fashion filmmakers was incredible,” said Gauthier, who also serves as NuMe’s Creative Director. “We feel truly honored to have beat out iconic brands like Fendi and Gucci.” Through changes in location, hair, costume and makeup, the beauty brand wanted to express the four elements of water, earth, fire and air, and needed visionaries that could work together to convey each aesthetic. “We had the best of the best from the industry helping us,” said Viktorija of the set team. “NuMe wanted to make sure the visuals really matched the beautiful nature of the story we were telling.”
Drawing on the centuries old tales of mermaids whose veins run with pure blood gold and whose kiss is deadly to anyone she doesn’t love, Kiss of a Siren tells the story of her quest to be with the man she loves. With an evil queen hunting down mermaids for their golden blood, the secret to eternal beauty, this is far from a cheerful Disney fable. But in only eight minutes the film ties the elements together well, blending both storyline and design into a beautifully crafted masterpiece, that, admittedly, we watched several times over—and it’s likely you will too.