Fine Wine: Your mother always told you that it's what's on the inside that really counts. The founders of Black Box Wines have taken this old -- yet wise -- adage and applied it to the art of winemaking, or better yet wine packaging. The concept of Black Box Wine is based on the philosophy that true wine aficionados are more concerned about the quality of the wine they sip rather than the aesthetics of the glass bottle.

Inspired by the fact that so many Europeans preferred their premium wine served from a box (yes, a box) as freshness, value and convenience far outweigh the tradition of bottled wine, Black Box Wines was launched in 2002.

By forgoing the expensive bottle, Black Box Wines is able to offer wine lovers a higher quality of wine, but at a much more reasonable price. Holding the equivalent of four bottles, a Black Box of wine, is offered at half the price of what it would cost to purchase each bottle separately. Grapes are sourced from the world's top appellations, such as Napa Valley, Sonoma County, Italy and New Zealand. Black Box Wines offer a wide range of varietals, including Cabernet Sauvignon, Merlot, Shiraz, Chardonnay, Pinot Grigio, Sauvignon Blanc, Riesling, and even reserve Merlot and Chardonnay.

In addition to cutting costs, the practice of packaging wine in a box provides many other benefits. Unlike a typical bottle of wine that has a relatively short shelf life, a boxed wine can stay fresh for up to four weeks after opening without refrigeration. The boxed wine utilizes a vacuum-sealed bag, which prevents the oxidation that typically degrades bottled wine once corked. Also, the light, compact box allows easier portability and prevents shattering, something even the most seasoned wine drinker has probably experienced.

Black Box Wines has earned numerous awards and accolades for its exceptional wine quality and superior value. Having been the recipient of 15 Gold Medals and 14 Wine Enthusiast Best Buys, Black Box Wines is leading the way in the boxed wine industry. Black Box has also earned recent recommendations from Wine Spectator for its California Cabernet Sauvignon, Central Coast Shiraz, California Merlot and Monterey Country Chardonnay.

Dedicated to the belief that wine from a box is just as great -- if not better -- than from a bottle, Black Box is offering its customers a chance to win $10,000. To enter, all you must do is serve your guests the award-winning wine, and upon revealing that the wine was in fact boxed, record their reaction in the form of a two-minute video. To submit videos, visit YouGotBoxed.com.

For JustLuxe Christina Stewart