Mar. 6th, 2010

Tru Blood for Sale for Human Consumption

Food & Spirits: Fang bangers can get a real life taste of the popular premium station True Blood series by grabbing a bottle of Tru Blood Beverage.

Bottled just like its onscreen counterpart, with logo and blood type, Tru Blood is described as, "Uniquely carbonated, slightly tart, lightly sweet blood orange drink."

"The success of True Blood has created a terrific opportunity to develop a great tasting, refreshing and enlivening drink," said Omni Consumer Products founder Pete Hottelet. "We're thrilled to represent the True Blood brand in this category."

"From its first season, fans have been enamored with the show and have expressed a keen interest in the Tru Blood beverage," added James Costos, vice president, Licensing & Retail at HBO. "We're extremely excited to be able to bring this original drink to life."

Tru Blood can be enjoyed straight from the bottle, but it has also inspired many mixologists to create recipes inspired by the show.

The blood orange beverage should tide fans with a thirst for blood over until the series returns, with "All flavor. No bite."
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