Why is dressing casual such a challenge for so many men? It is a dilemma that many gentlemen encounter when it comes to selecting what to wear outside the work zone. Apparently, wearing business
attire every day is easier than forcing yourself to think outside the suit.
Mr. Brian Saly, the CEO of the Trunk Club, an upscale online clothing delivery service for men, said that sports shirts are his biggest seller on a recently aired segment on ABC's Nightline. While casual clothing is the biggest seller for the Trunk Club, the company services all men's wardrobe requirements with head to toe looks for business, casual or formal needs.
How it works
A conversation with a personal clothing consultant gets things started. Shortly after the basics are covered, the customer receives a trunk of clothes delivered to their home or office. Gents keep what they like and return the rest back to the Trunk Club. Shipping both ways is always free.
It could take a session or two to work out the kinks, but with shipping being free, this relationship has potential. The Chicago-based firm also encourages its clients to visit the shop for a fitting.
Reaching out to fashion-conscious males who opt not to shop conventionally is a niche luxury-lifestyle service that is growing in popularity. Read about other upscale men's clothing and delivery services in the Fashion section of JustLuxe.