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Alternative Apparel: Beyond the Basics

Alternative Apparel invaded the Palihouse in Los Angeles last week to prove they're much more than your ordinary T-shirt line.

An undeniably cool crowd packed the house to catch the awe-inspiring fashion show styled by Ilaria Urbinati and surprise performance by the Silverlake Chorus. Edgy organic prints, muted earth tones, weathered washes and cozy layered knits sauntered across the stage to the acoustic melodies of hip Eastsider talent.

If the irresistibly soft tanks, tees, dresses and cardigans (many of which are fabulously eco-friendly) showcased on stage are any indication that Alternative has a lot more up their sleeves than expected, we're the first to admit we're surprisingly smitten and eagerly awaiting more.

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Jennifer Chan

Jennifer Chan is a fashion and beauty editor, style expert and on-air host who brings incredible passion and industry experience from years of working for InStyle, The Daily, WWD,, Real Simple Magazine,, VIVID Magazine and more. Based in Los Angeles, Jennifer is also a fashion blogger (, per...(Read More)

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