Ashlee Simpson was looking boho chic at the I 'Heart' Ronson/JCPenney Party at the Roosevelt in Los Angeles to support designer Charlotte Ronson's summer collection for the department store.

Always making a bold statement, Ashlee came to the soiree with her platinum blonde pixie hairdo and sultry eye makeup, finishing the look with Lia bangle bracelets from lia sophia ($110 for set of three). Visit liasophia.com to see more.