Swedish fashion designer Orjan Andersson began making his mark in the fashion community and changing the face of denim as part of the founding creative team behind Cheap Monday. Andersson worked for Lee before beginning Cheap Monday, a denim brand which quickly became a household name among Sweden’s youth. Their trendy, low-slung fit and reasonable price, alongside the brand’s logo, comprised of a skull bearing an inverted cross on its forehead, caught the attention of fashionistas and fashion designers alike.
Andersson hoped to change the craze for designer jeans that cost consumers anywhere between $140 to $250. Despite his rise in popularity, Andersson maintained his well-priced denim wear. He continued to handprint his own shirts and jeans at Cheap Monday, which seemingly flew off the shelves. However, Andersson has said that he is not opposed to high priced jeans; though, he recognizes that none of the designer jean companies have tried to release a line of less expensive wear.
Andersson has been busy developing a new brand under his own name after Cheap Monday was sold to H&M. OrjanAndersson denim features trendy, close fitting jeans with a unisex appeal, as well as hand-printed t-shirts with a rocker, hipster edge. Many bear the phrase, “‘Fran Ö Till A’,” which translates to “From A to Z” — a clever word play of Andersson’s initials. The four cuts Andersson offers include: Style Super, Style Wide Slim, Style Unisex, and Style Stiff.
The eponymous brand will release its 2012 Spring/Summer collection, which features his signature close-fitting denim and hand-printed t-shirts. The line will also incorporate indigo washes and loungey fundamentals. To learn more visit OrjanAndersson.com.
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