Swedish fashion designer Orjan Andersson began making his mark in the fashion community and changing the face of denim as part of the founding creative team behind Cheap Monday. Andersson worked for Lee before beginning Cheap Monday, a denim brand which quickly became a household name among Sweden’s youth. Their trendy, low-slung fit and reasonable price, alongside the brand’s logo, comprised of a skull bearing an inverted cross on its forehead, caught the attention of fashionistas and fashion designers alike.