Joining the ranks of models like Kate Moss and Coco Rocha, who have also posed for the French label, Chung was immediately a brand favorite. "For the new Escales collection—which is cheerful, colorful and bursting with energy—we needed a woman who was both chic and modern," said Longchamp’s international communications director, Marie-Sabine Leclercq. "Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence."