This month features Jennifer Justice and Jana Fleishman, EVP’s of Strategic Marketing & Business Development at Roc Nation, Jay Z’s entertainment company. At Gravitas, they are raising money for the Shawn Carter Scholarship Foundation, which focuses on financial aid for those that are often looked over for other scholarships—single mothers, those with low GPA’s or those who have been previously incarcerated. Both women agree that though their title is the same, they bring different backgrounds to the table allowing them to excel where others may flounder. “None of us got here because somebody said ‘You can do it,’” Justice told Gravitas. “Actually, they said the opposite: ‘You’ll never make it.’ So, we’ve all had to persevere.”
In July, 10 percent of the purchase price of their favorite dress, the Audrey, will be given to the Shawn Carter Foundation as a way for women to fill their closets and feel good about their purchases. “Because of Soul Cycle I lost a bunch of weight,” Fleishman explained. “Project Gravitas dresses are amazing because they show off my new figure. They slim the waist and hug in the right way. Every single one I tried on just works.” What is probably our favorite selling point about the little black dresses is the built-in shapewear that works to hold everything together without restricting, bunching up or moving all around.