"I am completely fired up," said Natalie Massenet, the founder and chairwoman of Net-a-Porter. Menswear is not a subcategory of women's men have different needs and we will be using new techniques to address the way a man shops online.
Dubbed Mr Porter, the new site is already set to feature luxury brands Lanvin, YSL, Ralph Lauren and Burberry. Just like Net-a-Porter, in addition to clothing, the site will also offer editorial content, style advice and same-day delivery in London and New York.
"This may be exactly the way men really would like to shop," Ms. Massenet said. "No hassle, great service, and a better experience that what they find in stores." Source: New York Times
