Luxury brand Nina Ricci has always revolved around the idea of effortless, classic femininity. When the label was established in 1932, Nina herself had the goal of simply creating very pretty, wearable clothes. Years later, her son Robert would expand Nina Ricci with popular perfumes as manager of the house. Today, we get to revel in the success of the brand, as it gets ready to release its newest luxury fragrance, Mademoiselle Ricci.
The latest addition to the house's line of luxury fragrances takes its name from one of its fashion collections launched in the 1960s, and has the sole purpose of embodying love in a bottle. Rather than focusing on a poetic note like many of the brand’s prior scents, Mademoiselle Ricci is a women’s fragrance that is meant to tap into the label’s romantic side and act as a declaration of love.
The campaign for Mademoiselle Ricci looks as enchanting as the perfume smells. The video campaign, which is not yet released, revolves around a Parisian engagement. The print ad features the same couple with the man holding a square box tied with a pink metallic bow, alluding to the perfume itself.
“It’s all about romance, about femininity, about elegance in a modern way,” José Manuel Albesa said of the eau de parfum to WWD. Albesa is the chief brand officer at Puig, Nina Ricci’s owner, and calls the scent “very fresh, modern elegant and subtle.” It will appropriately cater to the hopelessly romantic 25- to 35- year-old woman. The embodiment of femininity, its woody and floral scent has top notes of wild rose and pink pepper, middle notes of nerium oleander and laurels, atop base notes of white wood and musk.
The fragrance, expected by industry sources to generate an estimated $92.2 million in retail sales in its first 12 months, is already available in France at $100.85 for an 80 ml bottle. A rollout in other European countries, Asia, the Middle East and Latin America will occur by September, though a U.S. release date has not yet been announced.
For more information, visit NinaRicci.com.
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