Photo Courtesy of WWD
Canadian twin brothers Dean and Dan Caten have been designing clothing since they were children. Now, they have collaborated with Christine Nagel of Mane to create a love potion. Dsquared2’s fragrance house ICR-ITF Group is marketing their new luxury perfume
for women as an aphrodisiac- down to the very bottle it is sold in, which has the appearance of a vintage medicine bottle. The brothers say it is “a perfume arising desire” and the fragrance house’s general director, Massino Cappini, asserts that it particularly caters to the “young and refined.”
Roberto Martone, ICR-ITF Group President, states that the “magic potion…enchants,” and with notes like blackcurrant berries, violet and jasmine with black amber and golden vanilla, one can only imagine. The smallest size is marked $50, pretty expensive for a one ounce bottle. The ad campaign is set to go live this month, with models Malgosia Bela and Diego Miguel in the heat of the moment, with the "Potion" in the foreground taking all the credit.
Cappini maintains that the newly created Potion is helping to shape and solidify the Dsquared2 identity. The company has a loyal fan base, who are drawn to the unique-yet-wearable clothing, and the fragrance seems to have both of those characteristics. Unless of course you are already a desirable person, in which case, you may want to forgo the love "Potion," as it may be too much for the world to handle.