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Julianne Moore Signed as New Face of L’Oréal Paris

Nov. 7th, 2012 | Comments 0 | Make a Comment   
Photo Courtesy of L'Oréal Paris
If you are looking to snag a major luxury beauty contract in your 50’s, you might want to start applying the sunscreen— like yesterday. Julianne Moore attributes her fantastic skin to the daily use of SPF, which she has been using since childhood. And it is paying off because she has just been signed on as the new face of L’Oréal Paris.

At 51, Julianne Moore is as beautiful and radiant as ever. With her trademark red hair and pale skin, she has already represented the likes of Revlon, Kiehl’s, and Bvlgari – proving to be a very bankable figure. A perfect fit for L’Oréal, she will be a global brand ambassador for the cosmetics and beauty giant, as well as the face of a new anti-aging line called Cellular Renaissance scheduled to debut in Europe in January. Moore tells WWD that her top beauty philosophy involves protecting her skin from sun damage and layers SPF and face oil daily. She also uses a washcloth for cleansing the face. “It’s an old-fashioned beauty tip for exfoliating,” she said.

This Hollywood actress is used to the spotlight with numerous movie roles and four Academy Award nominations to her name. Earlier this year, she won an Emmy for her portrayal of America’s outspoken 2008 vice presidential candidate Sarah Palin. Karen Fondu, President of L’Oréal Paris USA, tells WWD that Moore is “an inspiration to women all over the world. She is undeniably one of the most accomplished women of her time— an award-winning actress, children’s book author and supporter of several philanthropic efforts close to her heart. Julianne is the perfect addition to our family of spokespeople.”

Based in New York City, Julianne will make her L’Oréal Paris debut stateside in the new year and will also be representing hair color in additional markets. The partnership won’t be a hard sell as Moore admits, “I’m an actual user of the brand and it’s hard not to be. Every modern woman shops everywhere for beauty, but for me it’s mostly the airport or the drugstore. It’s nice to be promoting something that is accessible to everyone.”

The coming year will definitely be busy for the brand ambassador. She is representing a company that had nearly $29 billion in sales in 2011. Moore is also working on a remake of the classic film Carrie, in which she will play the abusive mother. Of her role in the movie, she confides, “I am not beautiful in it.” Although with her new endorsements, I find that hard to believe.
Read More on wwd.com
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