A perfume shouldn't be obvious or overpowering to the wearer (or bystanders)— rather, it should mold into the skin to create a subtle surprise for intimate moments.
Founded by Carmen de Tommaso— also known as Madame Carven— the French luxury brand that bears her name started as a couture house in the 1940’s, but ever since Guillaume Henry joined the Carven team as creative director in 2009, the company has undergone some major revival. According to WWD, Carven is carried in 450 doors in 60 countries, and has an e-commerce site that offers men's and women’s ready-to-wear, as well as accessories.
Now, Carven has released its newest women’s scent, Carven Le Parfum, that is said to truly capture the essence of the company's founder and her personal taste. Henry explained that a fragrance is a spirit, and that a woman’s scent should be lightweight and easy to wear.
The concept behind the perfume is spontaneity, freshness, Parisian elegance and accessibility. Francis Kukdjian of Takasago (a global company and leader in the flavor and fragrance industry) was the perfumer who came up with the new bottle’s scent. At first whiff, you'll smell Mandarin flower and white hyacinth, with sweet pea, jasmine and ylang-ylang in the heart. Sandalwood, osmanthus and Indonesian patchouli linger at its base.
The eau de parfum comes in 30, 50 and 100 ml. bottles that will retail in France for 45€ (approximately $59), 65€ (approximately $85) and 85 € (approximately $111.)
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