Photos Courtesy of Alterna
“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be ‘transformation,’” says celebrity de luxe Katie Holmes,
the new spokesperson for Alterna Haircare.
“When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use," says Katie.
For Katie’s hair type, it was Alterna’s Bamboo Smooth line that did the trick.
The professional line is free of parabens, sulfates, synthetic color, sodium chloride, gluten, DEA/TEA, phthalates and triclosan. "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals, " says the star. "Their 'free of' philosophy really speaks to me...It's good for my hair and good for the earth, I feel good using it."
Holmes felt so strongly about the products that she became a co-owner in the company, instantly transforming the cover girl movie star from a style icon to a professional beauty authority.