Dyson is Changing the Beauty Game With New Silent Supersonic

Yesterday in Tokyo, Dyson unveiled the new Supersonic, a hollow-barreled, pink and black hairdryer that will likely be on every beauty maven’s wish list by Christmas. In typical fashion, the company most noted for their innovative air tech has delivered what looks like a device straight out of a science-fiction novel, but those familiar with the vacuum maker know it’s no work of fantasy. It took Dyson four years, £50 million (approx. USD $72.7 million) in research, over 100 patents and over 600 prototypes to perfect.

Marissa Stempien

Marissa Stempien graduated with a degree in English Literature and a minor in Asian Studies from San Francisco State University. Previously a beauty editor, Marissa now utilizes her love and passion of luxurious fashion everyday as Fashion Editor of JustLuxe. Originally from Santa Barbara, CA, Marissa has traveled to various cities across the globe, most recently returning from living abroad...(Read More)

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