Health & Beauty: Synonymous with Italian style and elegance, Acqua di Parma is known for their extensive lines of fragrance and bath products that stand as cult products for high society. The bold, high-impact yellow packaging stands as an icon for the brand and its standards, unflinching craftsmanship and straightforward purpose: achieving excellence in fragrance.

Acqua di Parma became famous for their modern interpretation of men's fragrance at a time when the most popular men's fragrances came from Germany and were strong, complex and intense. Colonia was a complete departure from this: fresh, crisp, and subtle. It quickly became "the" perfume, and celebrated widespread success amongst luxury consumers and celebrities. Today, the recipe remains unchanged, nearly one hundred years later.

The exclusivity of the brand lies not only inside the bottle, but outside as well: packaging is constructed by hand and in limited production numbers, making Acqua di Parma's attention to precision in quality a step ahead of the rest.

This month, the prestigious brand releases the first new women's fragrance in five years: Magnolia Nobile. As a part of the Le Nobili collection, the fragrance stands as a representative of the prestigious gardens at the historic villas along the shores of Lake Como. An ode to the magnolia flower, the fragrance is elegantly floral with bright tones of Italian bergamot, lemon and citron, revolving around the unique magnolia accord. Magnolia Nobile's emerging undertones are delicate accents of Bulgarian rose, jasmine and tuberose, resting on the fragrance's overall woody base notes.

All Acqua di Parma fragrances are created through the brand's unique and delicate production processes, using natural ingredients. From hand-distillation to hand applying their labels, Acqua di Parma's level of fine craftsmanship exceeds its competitors, making it the coveted brand that it is today.

Following the evolution of the designer fragrance industry, Acqua di Parma saw what their discerning clientele were looking after and soon developed products that far exceeded the usual expectations of a luxury perfumer. Their collections range from the classic fragrances to men's luxury shaving products and skincare.

As the standout from Acqua di Parma, the Colonia fragrance has always been the brand's bestseller, but other "cult favorites" have emerged throughout its history as they have expanded their product offerings, including the Talcum Powder, the deodorant and the bath oil, making the refreshing fragrances endlessly versatile. In addition to their bath and shower lines, Acqua di Parma's Collezione Barbiere offers some of the finest shaving products on the market, with hand-crafted, badger hair bristle brushes and wenge wood razors, complete with rich shaving creams, gels, lotions and balms.

For nearly one hundred years, Acqua di Parma has held steadfastly to the values that set it apart from other perfume titans in the early 20th century when the company was founded. Their traditions and high standards for excellence haven't changed, keeping Acqua di Parma and their unique fragrances among the frontrunners of the luxury perfume industry.

For JustLuxe Kate Prihoda