Photo Courtesy of Ralph LaurenPolo Ralph Lauren has collaborated with the Michael J. Fox Foundation for Parkinson's research in the creation of exclusive limited-edition Michael J. Fox Foundation Dog Tags to raise public awareness of Parkinson's disease.
Making their debut on April 5, in time for Parkinson's Awareness Month, the Michael J. Fox Foundation Dog Tags are designed by Polo Ralph Lauren, with collaboration from the Michael J. Fox Foundation.
"The dog tag offers a simple, yet meaningful way to get involved and express solidarity with the millions of Parkinson's patients and their loved ones worldwide," said Tracy Pollan, actress, foundation board member and wife of Michael J. Fox.
The exclusive tags are crafted from vintage nickel-plated brass reflecting Ralph Lauren's timeless American style and include authentic font and stamping methods. The tags are inscribed with motivational quotes such as
"Be Inspired," "Be Involved" and "Be Bold," as well as the signature foundation logo.
Polo Ralph Lauren will donate 100 percent of the net proceeds from the sales to support the Michael J. Fox Foundation and its mission to find a cure for the disease. Parkinson's disease is a chronic, degenerative neurological disorder that affects one in 100 people over the age of 60 and has been diagnosed in those as young as 18. The Michael J. Fox Foundation funds the high-risk, high reward science with a single goal: speeding progress toward breakthrough treatments patients can feel in their everyday lives.
The Michael J. Fox Foundation Dog Tags are available at select Ralph Lauren stores, RalphLauren.com and Rugby.com at a retail price of $95.00.