Luxury jewelry brand Swarovski has teamed up with costume designer Eric Daman to create an Internet reality series titled, The Daman Chronicles. The show follows Eric Daman around New York City as he preps for a shoot, researches for the upcoming television season, and meets with his VIP friends. Cambio, an online platform for teens and young adults, will be the exclusive distributors of the program. The Daman Chronicles debuts on June 19, 2012.
It will follow a special, live-streamed event at Swarovski's Lincoln Road boutique in Miami. “We are thrilled [that] long-time friend of the brand, Eric Daman, is starring in Swarovski's original content," says Swarovski Director of Communications, Livia Marotta. "Like Swarovski, Eric is very adept at bringing luxury aesthetics to the mainstream, which is what we are aiming to do with this entertaining and engaging web series and interactive program."
Leading up to show’s premiere, Swarovski and Cambio are inviting users to participate in the “Dress As Your Favorite Gossip Girl” contest. In order to compete, fans will upload photographs of themselves dressed as their favorite Gossip Girl character to Twitter or Instagram, using the hashtag #swarovskistyle. The best interpretation of a character will win the Rocket Necklace from the jeweler’s summer collection (above).
"I am privileged to have partnered with Swarovski, a brand that is constantly innovating ways to engage young people through producing relatable content for platforms that teens and young adults interact with daily," said Eric Daman. Daman went on to express his excitement about bringing a real-life glimpse of a career in costume design to his fans. He is curious to know how budding designers, stylists, and fashion enthusiast interpret the signature Gossip Girl looks.
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