Photo Courtesy of TAG Heuer
Luxury watch brand TAG Heuer is known for fronting the faces of famous movie stars and athletes alike. To add to an already successful year, the brand made fashion news
when it announced on August 6 a renewal of its association with brand ambassador Shah Rukh Khan, who has already been linked to the brand for nine years. To celebrate the renewal of Khan’s contract, the latest TAG Heuer Carrera 1887 Elegance collection was released, along with a new advertising campaign in India. This event is the most significant product launch for the brand this year.