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Tiffany & Co. Renews Iconic Partnership With Elsa Peretti

Photo Courtesy of Tiffany & Co.
Lovers of the classic open heart and bean pendants that are signifiers of the luxury jewelry brand Tiffany & Co. need not worry about earlier rumors that their designer, Elsa Peretti, will be ending her 38-year collaboration with the brand. After Tiffany initially said in May that the 72-year-old designer had expressed interest in "retiring" from their relationship, the two parties have solidified their continuing partnership by signing a deal that will earn Peretti $47.3 million over 20 years. It's a small price for the brand to pay to keep some of its best-selling designs for another two decades, considering Tiffany reported revenues of $3.64 billion in 2011 and Peretti designs are responsible for 10 percent of Tiffany's net sales.

Nicolle Keogh

Nicolle graduated from Southern Methodist University in Dallas, TX in 2011 with degrees in Journalism and French. Originally from the East Coast, she is a recent San Diego transplant who is trying to take advantage of all that this sunny city has to offer. She was a contributor to her campus newspapers at SMU and was previously the Editor of San Diego-based start-up DailyCrowdsource....(Read More)

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