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De Grisogono to Unveil Sugar Watch at Baselworld 2013

Feb. 15th, 2013 | Comments 0 | Make a Comment   
Photos Courtesy of De Grisogono
Have a sweet tooth that just can’t be satisfied? Tap into luxury brand De Grisogono’s new Sugar Watch, which will make its public debut at the next edition of Baselworld (April 25 to May 2.) It’s not hard to figure out the inspiration behind this line— the proof is in the pudding— or the name, I should say. Ladies have their choice of wearing the De Grisogono Sugar Watch in white diamonds, emeralds, orange sapphires or blue sapphires— each version includes dozens of closed-set stones attached to the bottom and right-hand side of the watch, along with diamonds on the case, dial, clasp and even the back of the watch. The cost of one of these sweet treats? A lofty 106,000€, or $142,000 at current exchange rate— a price tag that De Grisogono’s creative director, Fawaz Gruosi, attributes to the rising cost of raw materials— there’s no sugar coating that.

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