Baume & Mercier Release the First Film In a Series of Shorts to Celebrate Giving

Baume & Mercier

Photo Courtesy of Baume & Mercier

In the true nature of the holidays—which contrary to popular belief is not all about the presents, food and light displays—Baume & Mercier launched a film to celebrate the idea of giving. The first short, Home for the Holidays, in the appropriately named series Celebrate Giving, follows a family that quickly realizes that although their holiday together may seem short, it contains within it invaluable moments. (Spoiler: the ending, of course, shows two family members receiving Baume & Mercier watches.) This seasonal film is only the first, and the following films will see release dates in early 2014.

While it is all in all a marketing strategy, the piece itself is not overtly commercial, and is actually quite emotional on a level that is rarely reached in fashion advertising. Baume & Mercier uses the video platform as a way to connect and engage their customer base, but mostly as an opportunity to tell meaningful stories. President of Baume & Mercier North America, Rudy Chavez, explains, “video content is a beautiful and appropriate way to tell a story. And since our brand celebrates giving and marking life moments, video has the ability to convey emotions and the beauty of personal relationships in a way no other medium can."

Marissa Stempien

Marissa Stempien graduated with a degree in English Literature and a minor in Asian Studies from San Francisco State University. Previously a beauty editor, Marissa now utilizes her love and passion of luxurious fashion everyday as Fashion Editor of JustLuxe. Originally from Santa Barbara, CA, Marissa has traveled to various cities across the globe, most recently returning from living abroad...(Read More)

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