"We need to have a 'fun' fund," says Khoo. "Money making is not enough, fun must co-exist. If I can't wear what I spent money on, then what's the point? We wanted to create a whole new different kind of investment system." The launching of The Watch Fund is a continuation of sorts as he has been unofficially leading a group of watch aficionados over the past decade or so and is a veteran in the industry, having trained with the world's biggest watch auction house Antiquorum. Khoo also worked in brand management for Girard-Perregaux and wrote as a journalist for several world-class watch magazines. He recently began the watch auction arm for Spink, which is the oldest know auction house in the world, dating back to 1666.