Founded in 1998 in Moscow, the Jewellery Theatre began producing almost immediately, making their designs available for the luxury market and taking place in international jewelry exhibitions. A year later they won their first award, the Diploma for Constructive Design, for innovating “the heel,” a design which allows rings to be displayed upright. Only a year after their first recognition they were awarded Best Piece of Jewelry Featuring a Large Diamond from Russia’s largest diamond producer. By 2001 they had added a new collection and had their own exhibit in the Kremlin museum. The next year was their first at Baselworld and they took home a prize in the Tahitian Pearl Trophy Design Competition. In 2004 their status skyrocketed when they were commissioned by Prince Felipe of Spain to create a pendant for his bride Letizia Ortiz and by 2010 they were one of the most prestigious brands at Baselworld with a space on First Avenue and one of the most respected names in Russian design, producing a new crown for the Miss Russia competition.