Having been in the jewelry business for 25 years, Karch began designing when she attended Parsons School of Design. Upon her graduation in 1989 she was instantly known for unique, avant-garde looks and a way of looking at luxury jewelry that broke away from the mold. She opened her first boutique, originally named Push, in NoLita’s Mulberry Street before renaming her brand and opening her new store in Gramercy Park in 2006. Now the eponymous label caters to a clientele of celebrities and socialites who see the creativity in her artistry. Celine Dion, David Bowie, Shailene Woodley, Michelle Williams, Britney Spears, Mariska Hargitay, Vincent D’Onofrio, Courtney Love and Megan Fox are all fans.