The Luxe List: TuTu Time Divine

Jewelry & Watches: Hey all you style savants out there - surely you know that wrist watches are SO yesterday. With TuTu's innovative, fashion-forward clip on timepieces having exploded onto the scene, watches may now be discreetly affixed to an evening bag, purse, belt, boot, chain, daytimer...whatever. However, these unique timepieces are so spectacular that a desire for discretion will likely not apply.

Now a bona fide fashion accessory, TuTu's trendy timepieces are famously designed by Dana Frank and her mother and partner, Theresa Frank, who were inspired while watching the Grammy awards. They noted that the red carpet celebs did not wear watches with their elegant ensembles. And so TuTu was born.

The company has since grown to offer a full line of its patent pending timepieces starting at just $65, each complete with a clever, highly versatile clasp and Ronde 762E Swiss movements all encased in gold plated stainless steel. Some designs also feature genuine mother of pearl and Swarovski crystals, with TuTu's couture line offering dial and bezel options with 1.6mm SI 1 grade hand set diamonds, rubies, and pink and blue sapphires for $695 and up.

The company boasts an array of celebrity fans, including Janet Jackson, Tyra Banks and Martha Stewart. But, this is no wonder since telling time has never been quite this fabulous!

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The Luxe List product review editor Merilee Kern scours the luxury goods marketplace for new and innovative must haves. Product submissions accepted via e-mail at

- Merilee Kern
JustLuxé.com's "The Luxe List" Product Review Editor

Merilee Kern

Branding, consumer product trends, leisure and lifestyle expert Merilee A. Kern is a good life connoisseur who keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. The best of the best across all product, service and travel categories–as well as noteworthy marketplace change ...(Read More)

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