Luxury Watches: With the production of over 30 million watches, you could guess that not only are Longines watches in high demand, but well-made timepieces that have created fans and earned high acclaim over the decades. Their winged hourglass logos have sat on the wrists of the elite all around the world, and with each year that goes by, more innovations and designs are released that continue to raise the bar of top-tier watch making.
Founder Auguste Agassiz entered the world of watch making at a time that watches were made according to the "établissage" method, meaning watch makers worked from home, which allowed the company to form trade links and sell their designs all around the world, particularly in North America. But once the company was under new management in the 1850s, the aim was to turn watch manufacturing into a process that was began and completed all in the same place.
The land that was purchased to see that this happened was called "Les Longines," and by 1911, the Longines factory employed over 1,100 people and was distributing watches around the world. The technical research carried out at Longines has since received many awards and worldwide recognition.
True to their innovative and unique approach to watch making, Longines has continued to expand their many collections to meet the demands and expectations of discerning collectors and critics alike. This year, three new creations have been added to the Longines Admiral collection, the perfect example of Longines' innate ability to marry sleek design and performance.
A new model featuring a 24-hour graduation scale and a second time zone has been added to the Admiral line. Its ceramic bezel comes in black or grey and surrounds the also black or grey dial. The robust yet elegant steel case houses the self-winding mechanical movement while the sapphire glass protects the dial.
The bright red 24-hour hand attracts the eye and sets off the dramatic, dark color scheme of the watch. To top it off, you have your choice of an entirely steel bracelet, or a steel bracelet with ceramic central links in either black or grey, to match the bezel and dial.
Ceramic is similarly used in the Chronograph model in the line. In this case, the ceramic bezel features a tachymeter. True to all the models in the Admiral line, the Chronograph also has a screw-in back cover and the lateral protection for the crown and push pieces, safety features protecting the watch from harms way in an active lifestyle. Also in black or gray, the dial includes a date aperture at 6 o'clock, 30-minute counter at 3 o'clock and a small seconds at 9 o'clock, as well as the oversized "12" standard to the line.
But for those that prefer a more simplistic sports design and are looking for the same accuracy and precision time telling technology is the Longines Admiral Chronograph 24h. This model features a combination of the other two models: a second time zone as well as the chronograph function. With a black, anthracite or silvered dial and your choice of steel, black or brown alligator strap, this watch is most definitely the most elegant of the group.
For over 175 years, Longines has dedicated its long history to worldwide ambitions and today, is present in more than 130 countries. As a member of Swatch Group, the world's leading producer of watches and associated products, Longines bears the signature of a bold, elegant brand that has been able to preserve its values since the start. Their new designs perpetuate this standard and keep Longines at the top of the list of the most luxurious watch brands in the world.
For JustLuxe Kate Prihoda