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Van Cleef & Arpels Launches New Perlée Jewelry Collection

Aug. 3rd, 2010 | Comments 1 | Make a Comment   
Fine Jewelry: Recently Van Cleef & Arpels launched it’s new Perlée Collection, to the delight of many who are already fans of the brand. With clean and simple designs crafted from rose and white gold, the new line has been described as playful and young; we couldn’t agree more. Perlée is perfect for everyday, but transitions beautifully into night as well. "It can be very glamorous, and it can work when you are wearing something casual. We believe that hoop earrings are really the key type of jewelry today. This design was aimed to recreate and reintroduce hoop earrings." Said Nicolas Bos, President and CEO of Van Cleef & Arpels.

Coming from the French perle, meaning ‘pearled edge,’ the aptly named Perlée Collection features beaded borders that echo a design element from the highly successful Alhambra collection. According to Van Cleef & Arpels’ brand director, Geoffrey Medinger, “The work on the Alhambra collection is what inspired Perlée. The idea was to do something very sophisticated, but just in gold…” Some pieces of the line also feature the clover design so prominent in the Alhambra Collection, a line often worn by celebrities and donned by Kristen Bell’s character in last fall’s When in Rome.

Gorgeous bracelets, earrings and rings are all present in the Van Cleef & Arpels’ new Perlée Collection; every piece boasts delicate details making each one unique. Earrings feature the elegant beading, not unlike a string of pearls. Rings and bracelets continue the beaded borders throughout, but offer wider variation in style; some are very simple and understated, others decorated with diamonds or clovers. Also a part of the line are heritage bracelets engraved with the brand’s name in script as well as a textured cuff, the boldest piece of the line. Ever apparent in Van Cleef & Arpels’ jewelry, every piece in the sophisticated Perlée Collection is indeed a display of painstaking artisanship.

In speaking of the Perlée Collection Nicolas Bos stated that “Jewelry is very much about details. Details of craftsmanship. Details of style and design," he explained. "We designed a very simple, geometrical, abstract element and turned it into a collection of rings, earrings and bracelets. Playing on the color of golds, on the size of the beads, mattes and polishes. There are a lot of technical traditions of craftsmanship that really give detail to the line." Featuring design elements that come together seamlessly to create a cohesive line, Perlée’s combination of rose and white gold pieces mix beautifully to create different looks. Currently only certain pieces of the line are available, but you will be able to purchase the entire collection come this September. With pricing starting at just $545, the Perlée line is within everyone’s budget. So, ladies start dropping hints now and gentlemen pay attention: any piece from the Perlée Collection makes a perfect gift for any occasion.

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