Men, when Tom Ford gives you advice for your grooming routine, run with it. This morning he released a video to accompany his new line, Tom Ford for Men Skincare and Grooming Collection. Despite the name being a bit of a mouthful, the video is a little self-indulgent, with Ford giving us an explanation of his beauty routine, while we watch model Juan Betancourte splash around, sporting the same rugged beard as our favorite designer. (It should be noted in this grooming collection there are no shaving gels, balms or aftershave—coincidence?) Either way, Ford is one of the best-dressed, impeccably-styled men in fashion, and if he suggests a good wash, serum, moisturizer ritual then it couldn’t hurt to give it a go. The only thing that may be a little harder for some to get behind is the bronzing gel and concealer, which is essentially makeup for men. The entire collection will include a revitalizing concentrate, lip balm, concealer, cleanser, eye treatment, moisturizer, bronzing gel, and mud mask. The line is scheduled to come out this November, but you can pre-order the collection from Neiman Marcus today and be one of the first to have that polished, Tom-Ford look. Priced from $25-$150.