Love Brand & Co. donates five percent of their sales to three different charities including Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust. Elephant Family, founded by Mark Shand (brother of The Duchess of Cornwall), works to save endangered species including orangutans, tigers, elephants and other animals “who share their habitat.” “The most serious issue facing wild elephants in Asia is habitat loss. They are running out of the space they need to survive,” explained Tomalin. “Elephant Family are instrumental in securing the essential corridors of land. We are proud to be supporting such vital projects.” The David Sheldrick Wildlife Trust is one of the more popular elephant conservation organizations known for the raising and “hand-rearing of milk dependent orphaned baby elephants” until they are independent enough to be released back into the wild. Tusk Trust works on the opposite side of conservation and attempts to “alleviate poverty, improve education and reduce conflict”—plus their Royal Patron is Prince William so you know they’re doing something right.