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Posh & Beckham for Armani

Jul. 13th, 2009 | Comments 0 | Make a Comment   
New & Trends The British invasion continues as Armani unveils its latest underwear campaign, starring real life couple David and Victoria Beckham. Giorgio Armani recently unveiled photos of its new Emporio Armani's Autumn/Winter 2009-10 underwear campaign, which features David and Victoria Beckham photographed together.

Both Victoria and David have previously posed for Emporio Armani underwear campaigns, but this is the couple's first shoot for the luxury company posing together. Like the previous campaigns, it was shot in Milan, where Armani is headquartered, by renowned fashion photographers Mert Alas and Marcus Piggott.

In the images, the former Posh Spice and her internationally acclaimed soccer star husband pose in the skivvies amidst large coils of rope. In one photo, the slicked and shiny couple intertwine their legs as they face different directions, him in his white underwear and her in black, with an imaginatively high ponytail.



In another photo, Posh's slickly oiled body rests alongside Beck's as her hand rests casually on his chest. In solo ads for the shoot, Becks coils his lean body with the rope that he and his wife lay on, while in Posh's alone time with the camera, she plays with a giant piece of chain link.

While the ads are dark and serious, shot in black and white, a behind-the-scenes video reveals the sexy husband and wife team enjoying working together, even giving the camera a rare glimpse of the notoriously stone-faced Victoria giving a brief smile.

The new ads are set to make their debut this month, in fashion and lifestyle magazines and on signature billboards to appear around the world in major cities including New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

For JustLuxe Carly Zinderman
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