|News & Trends:
Nothing says single girl in the city like a tall bottle of vodka. Skyy Vodka
is once again the official Sex & the City beverage of choice. This time around, there's even an official bottle to celebrate.
"After the tremendous success of SKYY Vodka's partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon," said Bob Kunze-Concewitz, CEO of Gruppo Campari. Sex and the City has helped to define sophisticated cocktail culture around the world and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and cocktail couture with the upcoming Sex and the City 2.
The project gets an added touch of style from renowned Sex and the City costume designer Patricia Field, who is serving as the boozy bottle's celebrity spokesperson and also designed promotional items.
Promotions include signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Field. All are set to be released in bars and restaurants across the US.
Cheers to that!