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Guess Which Australian Supermodel is the Newest Face of Qantas Airline

Aug. 22nd, 2012 | Comments 1 | Make a Comment   
Photo Courtesy of Qantas
Australian airline Qantas is making a pretty big effort to boost their public image by snatching supermodel Miranda Kerr as their Global Ambassador. The Aussie beauty has joined the likes of John Travolta and Andrew Bogut, and will star in a worldwide advertising campaign for the airline.

"I'm very excited to be involved in this campaign. As a frequent traveler, I know how important it is to have a space where you can relax and unwind, or stay connected until your flight departs," says Kerr.

Born in 1983, Kerr grew up in Gunnedah, Australia, and won a modeling competition in 1997, ultimately becoming a Victoria's Secret Angel in 2007. Her career isn't the only thing that has put her in the spotlight; in 2010 she married actor Orlando Bloom. The 29-year-old's highly recognizable face is a good choice for Qantas, who (according to International Business Times) will be using her image in "Qantas channels via Qantas Frequent Flyer emails, qantas.com, in terminal and outdoor." Most likely, the intent is to bring in new business, as well as keep a tighter grip on their current members.

"It is very exciting. Qantas is such an iconic Australian brand and to be an ambassador for them is such an honour," Kerr says. "I always fly Qantas, so this (role) is really exciting, what a privilege."

According to the Business Times, many people are viewing Kerr's involvement with Qantas as a betrayal to her environmental advocacy. She even has an organic skincare line, Kora Organics, and is a Global Ambassador for Earth Hour (a worldwide event run by World Wildlife Fund that raises awareness due to climate change). Kerr apparently defended her choice by saying she was impressed with the airline's green initiatives, recycled water, carbon footprint offsets, and fuel efficiency. At least she's done her homework and seems to be able to defend her choice fairly well, bringing to light the efforts the airline is making to be more environmentally conscious.

For more information visit Qantas.com.au.
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1 Comments on this Article

vision20 commented on August 22, 2012

More and more brand ambassadors seem to be the norm these days.

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