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Virgin Atlantic Partners with British Artist for Gallery in the Air

Art-lovers travelling from London to New York are being invited to take part in a brand new way of acquiring fine art – purchasing it from a commercial gallery at 35,000 feet. Upper Class passengers on Virgin Atlantic will have the opportunity to view and purchase a series of one-of-a-kind paintings by renowned British artist, Ben Eine, all from the comfort of their seat.

The Gallery in the Air, which takes place February 1-28, 2013, aims to further enhance passengers’ in-flight shopping and entertainment experience by taking the display and sale of fine art into uncharted territory. Each piece is inspired by the adventurous and innovative spirit of Virgin Atlantic, its entrepreneurial owner Richard Branson, and the iconic transatlantic cities of London and New York. The eye-catching canvases will be on display across the London Heathrow, JFK and Newark Clubhouses, and as passengers take their seats, they can take a virtual tour of the Gallery in the Air.

Carol Driver

Carol Driver is a journalist with more than 13 years' experience writing, subbing and editing at national and regional publications and websites in the UK. Carol is currently the group editor at TNT Multimedia, which has magazines in London, Australia and New Zealand. She previously worked at national newspaper website the Mail Online well as writing for a host of other publications. She has also ...(Read More)

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