The John Varvatos Records label is the newest boutique label of Republic Records, a division of Universal Music Group, and home to such artists as Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat, Enrique Iglesias, Florence + the Machine, James Blake, Of Monsters and Men and Owl City. Who will be the label’s first artists? No one’s dropping names yet, but his personal taste clearly runs toward classic rock. The John Varvatos brand has launched high-profile fashion campaigns featuring Jimmy Page, Robert Plant, Chris Cornell, Joe Perry, Velvet Revolver, Green Day, Cheap Trick, Alice Cooper, ZZ Top, and others from Willie Nelson to Dave Matthews. Rock legends KISS even serve as the face of the company's Spring 2014 campaign. And in a retail business where location, location, location is key, it’s worth noting that Varvatos took over the famous location of the iconic New York City rock club CBGB's in 2008, where his 315 Bowery Store now stands and continues to rock on with free concerts by name artists.