“Passion and good taste is what really drives us. Pernod Absinthe has such a strong history of these qualities and we were inspired to create something truly unique,” says Gildas Loaëc.
The colorful print includes leaping foxes (kitsuné is the Japanese word for fox) frolicing amid some of the flowering herbs that go into Absinthe. The collection, as well as the limited-edition bottles, will be unveiled at Colette during Paris Fashion Week, and then be available for purchase exclusively at the famous concept store on Rue St. Honoré. Other initiatives - short film, original music and print visuals - created by Maison Kitsuné, will be released online and within independent movie theaters. In addition, “Pernod Absinthe by Maison Kitsuné” events will take place in Paris, New York, and London in partnership with Le Baron.
For more information visit PernodAbsinthe.com.