Photos Courtesy of Armand de BrignacHow much would you pay for a Armand de Brignac Brut Gold collection featuring one especially massive bottle of champagne? What if that bottle was so big you needed two buddies to help you hold it? Does £330,000 (around $501,798) sound about right? That's exactly how much Charles Shaker, a British entrepreneur and business advisor to the affluent, paid last weekend during a party for the Monaco Grand Prix.
The collection sale, titled the Armand de Brignac Dynastie collection, occurred at the Billionaire Club in Monaco during the Armand de Brignac Gold Party. According to the brand, the rare assortment consisted of nine "Ace of Spades" Brut Gold bottle sizes and every bottle format, including the normal 750ml bottle and the world-world record breaking 30L Midas. The entire collection amounts to 109 standard 75cl bottles and required 12 staff to carry them throughout the club, with the large Midas being carried by four men and presented in a gold "Roman Litter" champagne bucket.
"I was introduced to Armand de Brignac a few years ago by my good friend Don Johnson and have been a fan ever since! I had heard that Armand de Brignac had created the Dynastie collection and it caught my attention immediately. I was in Monaco with clients for the Grand Prix and was therefore excited to hear that the collection would be unveiled at Billionaire Club during Armand de Brignac's Gold Party," said Shaker. "Buying the collection was such a joy and I wanted everyone to be part of the celebration. There was certainly enough champagne to go around! My only regret was that Don was not there to share the experience with us in person — however I did call him, so he was there by phone."
The party was supposedly pretty amazing, even attracting celebrities like Leonardo DiCaprio — who has been a fan of Armand de Brignac for a while. He reportedly spent $3 million on the brand's champagne to help celebrate his 38th birthday last year in New York.
“Everyone was dancing, when the music suddenly stopped. The DJ then came on the mic and congratulated Charles Shaker on 'buying the world’s first Armand de Brignac Dynastie collection'. We then saw what seemed like a spectacular, never-ending stream of gold bottles being bought through the club — all different sizes!" said one partygoer. " The club went crazy — everyone was trying to take pictures, cheering and clapping! Shaker’s table then started opening bottles and waiters were pouring champagne for everyone! It was an amazing night."
The average bottle of Armand de Brignac "Ace of Spades" Brut Gold will run you around $289.