Founders Jake Ahles and Max Block met during their sophomore year at Pitzer College in Southern California, both with a passion for trying new recipes and exploring all that local farmers' markets had to offer. After moving to Los Angeles, Jake found himself working as a line-cook and Max ended up a publicist for the hospitality industry — both developing relationships with chefs, farmers, mixologists, and restaurateurs. The friends also traveled across America, coming into contact with artisans from many different cultures, and collected various epicurean goods and ingredients along the way.
The duo noticed that there seemed to be a disconnect between food enthusiasts and the leaders in the fields, which is why they started The FareTrade as a re-inspired "culinary members' club." They wanted to "connect the food community at large and strengthen the relationships between consumer, purveyor, and chef."