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Celebrate Negroni Week With 3 Fresh Recipes

If you’re a tippler of any kind, you’ll know that this week is Negroni week. This bitter cocktail, originally from Italy but now loved the world over, has been the latest addition to any hip cocktail menu. No longer just dry gin, sweet vermouth and Campari, the Negroni has been co-opted to include mezcal and other liquors. This themed week now has over 6,000 bars and restaurants participating, with each location donating a portion of the proceeds from every Negroni or Negroni-like drink to a charity of their choice.

The crucial ingredient, Campari, is Italy’s iconic bittersweet aperitif, best known for its bright, electric red hue. It’s a spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. In 1919, Count Camillo Negroni was in Florence and wanted to order an Americano, which was a drink made popular by expatriate Americans during prohibition and included Campari, sweet vermouth and soda water with a lemon wedge. The Count was bored with his usual cocktail, however, and requested that the bartender sub in gin for soda. The bartender also changed up the lemon wedge for an orange slice to add his signature to this new drink. As the Count returned over and over again, this drink became known as his “usual,” and was often referred to as the Negroni’s Americano, shortened to The Negroni. Since then, the drink has grown in popularity and continues to be enjoyed before dinner, often with a light snack—a tradition called aperitivo in Italy.

We rounded up some of the best places around the country to drink Negronis—each with their own twist on this Italian classic.

Jackie Bryant

www.jackiebryantwriting.com Jackie is the Lifestyle Editor at JustLuxe.com. Her freelance work has appeared at Afar.com, Harper's Bazaar, The Infatuation, and Locale Magazine. Her favorite vices are peaty alcohol, rich textiles, far-flung hotels, and all food from any part of the world that can be found in a dumpling-like format. She can usually be found hanging out in her current homes of San ...(Read More)

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