Food & Spirits: BEAU JOIE (pron: bō-jwah) is getting ready to launch in the United States and break all boundaries of the luxury Champagne.
Dubbed the first true luxury Champagne, Beau is made from the highest quality wine — 60 percent Pinot Noir and 40 percent Chardonnay — naturally derived from the finest grapes of Epernay, France. Without the added sugars of other champagnes, Beau is a unique, zero-dosage Champagne with a "perfect level of sweetness and a clean taste from start to finish."
"BEAU is a statement-making luxury Champagne unlike anything previously available," said Jon Deitelbaum, President and CEO of Toast Spirits. "Infusing qualities like romance, chivalry and fun into a stagnant Champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn."
Beau is launching in Las Vegas with other markets soon to follow.