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In March 2014, app analytics provider Flurry reported that smart phone users spend around two hours and 42 minutes of their day on their phone, an average of six more minutes since 2013. In fact, CNN Money reported in early 2014 that US mobile phone usage surpassed PC usage in January, accounting for 55 percent of total Internet usage. Applications dominate 86 percent of this time. As consumers slowly but surely increase their mobile device usage, it is expected that app usage will increase as well. Perhaps this is why 35 billion more Android apps and 20 billion iPhone apps were downloaded between 2012 and 2013 according to MobileStatistics.com.
As smart phone and app usage continues to increase, it is recommended for companies to progress to mobile platforms. Quintessentially has launched their app in time for the iPhone 6, which is rumored to be released in October, so Quintessentially members will be able to enjoy their services on the new luxury mobile device.