Luxury Electronics: For more than 80 years, Bang & Olufsen has been a leader in its class when it comes to cutting-edge technology and high-end consumer electronics. The Danish-born brand was founded back in 1925 by Peter Bang and Svend Olufsen and over the years has evolved into an icon of performance and design excellence.

At the forefront of innovation, Bang & Olufsen has expanded its global reach with the recent unveiling of its new showroom in Austin, Texas. The 1,168-square-foot showroom, located in Austin’s thriving 2nd Street District, is the third showroom to hit the Lone Star State and signifies the company’s continued growth by being the 50th store to open on North American soil.

The new showroom features the brand’s state-of-the-art BeoLiving concept, an innovative solution to providing customized audio and video products designed to connect lighting, draperies, and various environmental control modules all with the touch of one remote control. The BeoLiving room is ideal for those who value modern conveniences while maintaining a sleek living space with fully-integrated and customized systems.

“Austin is a thriving city and a natural fit for a Bang & Olufsen showroom,” said Josh Levy, President of 1818 Retail Opportunities LLC and owner of the new 2nd Street store. “We are confident that this store will represent the Bang & Olufsen name well in Austin, and appeal to a broad range of new customers.”

The Austin showroom also showcases the full Bang & Olufsen product line, including the new, highly-engineered BeoTime alarm and desk clock. With complete system integration capabilities, the BeoTime combines form and function effortlessly and works not only as a clock, but also as a control for any additional Bang & Olufsen systems within the home. The BeoTime comes equipped with a built-in sleep time, and can be used to operate everything from a television and loudspeakers to lighting control.

The showroom also offers the new, BeoVision 4 103-inch plasma television. As one of the largest televisions on the market ― and the only one of its stature to offer a stand that can lift, turn and tilt the massive screen ― the BeoVision transforms any ordinary room into a personal home cinema. The BeoVision is the ultimate home entertainment solution, which offers a crystal-clear screen resolution and exceptional acoustics. The BeoVision is available in an array of color options and can be custom ordered from any Bang & Olufsen showroom. The 590-pound screen requires a special “white-glove” delivery and installation process and retails anywhere from $93,000 to more than $111,000, depending on preferences.

Over the years, Bang & Olufsen has led the way in both ingenuity and style, while maintaining the time-honored tradition of exceptional Danish craftsmanship. To see the complete line of luxury Bang & Olufsen products, visit www.Bang-Olufsen.com.

For JustLuxe Christina Stewart