Luxury Cell Phones: When it comes to technological advancements, Sony Ericsson has raised the bar once again with the release of the Xperia Pureness. The new cell phone maintains the Sony brand image of make.believe and is designed to bring together both beautiful craftsmanship and the concept of “talk, text, time – a holiday from technology.”

The Xperia Pureness is considered to be a work of art as the company’s designers set out to produce an object of design, which reflects the purity of water and a sense of calmness when not in use. The cell phone is not only stylish and sleek with its transparent scratch-resistant monochrome screen, but is also equipped with a wide array of features.

The Xperia Pureness is backed by a tailor-made service package, which provides customer support options and 48-hour phone replacements, a Pureness Concierge, ActiveSync capabilities, and mobile Internet.

One of the key functions of the phone is the Pureness Concierge, a unique personal support system that assists those looking to make reservations to the best restaurants, health clubs, concerts, plays, nightclubs, events, and more. By enabling Microsoft Exchange ActiveSync, user’s on-the-go can now synchronize all of their e-mail accounts seamlessly. And with Web Wherever managing e-mail, browsing the Internet, and downloading large files has never been easier or more reliable.

With up to 88MB of phone memory and up to 2GB of media storage, the Xperia Pureness serves both business and entertainment needs effortlessly. The luxury cell phone officially launched last November and is currently available at select retailers in key cities throughout the world.



For more information on the Sony Ericsson Xperia Pureness, visit www.SonyEricsson.com

For JustLuxe Christina Stewart