Launched in 2008 as a way of showcasing his friend's homes, The Selby has become a popular collaboration effort with large companies and projects from around the world, including Nike 6.0, a solo show at colette, an international ad campaign for Habitat, work for the New York Times T Magazine, and frequent contributions to Vogue Paris and Architectural Digest France.
The Selby has proved so successful, that a book, The Selby is In Your Place is set to be released this May.