Having grown up with a professor of geology as a father, it's no surprise that Rutstein (who has a background in professional sports and entertainment marketing) has an eye for stones.
"The complexity of the evolution of our gemstones is astounding, over 200 million years in the making, they were formed from a series of catastrophic geological conditions," he says. "Each design has its own unique signature of inclusions and fractures, like diamonds. Ironically, these gemstones are as hard/durable as granite (grading hardness of seven — with diamonds at 10). Our clients choose their desired gemstone which is then extracted in Brazil from what we call 'the rough,' everything is handcrafted by highly skilled, precision artisans."