JL: As an entrepreneur, what were some of the biggest challenges in creating the brand?
MP: I think there are so many businesses out there where the founders think they’ve got a good idea, but no one really wants [it]. It’s crucial to really gauge if there is a market or a community interested in your brand or product. For us, Kickstarter really allowed us to test the waters, if you will. Fortunately, we had thousands of people jump on board with our vision for Soma.
JL: Are there any other ideas that you are mulling over and hoping to get put into production and if so, can you tell me a little about them?
MP: Right now, we’re really looking to evolve the next phase of Soma and expand our reach.
Soma ranges in price from $59 to $179, depending on how many filters you choose to purchase with the carafe.