Etiquette classes used to be all the rage in the 50s, with kids enduring hours of tea preparation and lessons on the proper way to hold their shoulders at the dinner table. Many books were published along that vein, one of the most popular being the "Goops and How to Be Them," meant to teach kids that being like the rude, dirty, impolite, Goop children was undesirable (but come on, those feral kids were sort of cool). Well, in lieu of etiquette history, and to borrow some 2012 Olympic coverage, Nike has created their own book of proper behavior and is giving them exclusively to attending Olympic athletes and press.